Kampagnen
für die digitale
Öffentlichkeit
We create digital campaigns for political and social causes to reach, convince and mobilise people in the digital public sphere.
We translate complex political issues into effective messages to reach the digital public.
Alana Di Filippo
Senior Political Communications Managerin
Our campaigns create relevant reach in the digital opinion-forming and decision-making process. They connect organisations with people who share a common cause and build sustainable digital political relationships.
Data-driven target group analyses form the basis of our campaigns. This is how we ensure that content reaches the right people.
Lorenz Käsermann
Head of Performance
We carry out big and small campaigns: Our campaigns include broad-based information or mobilisation offensives during election campaigns or for the government, as well as focused communication around single-issues for NGOs, companies or interest groups.
When strategy, concept and design come from a single source, content can have both a digital and a political impact.
Liza Arbeiter
Senior Motion Designer
The foundation of our campaigns is the political, digital and creative expertise of our team. As political natives, we combine years of experience in strategic campaign planning with digital content creation, community building, performance marketing and data analytics.
Community management is about building trust and relationships. Authenticity, responsiveness and face-to-face exchange are particularly important when generating valuable interactions with followers.
Moritz Jansen
Head of Community
Case
International Campaign to Abolish Nuclear Weapons – ICAN
ICAN is an organisation that campaigns for the international abolition of nuclear weapons. Due to its efforts, it was awarded the Nobel Peace Prize in 2017. We were commissioned by ICAN to put the Treaty on the Prohibition of Nuclear Weapons on the agenda of parties and MPs during the 2021 Bundestag elections.
Lösung
From our perspective that meant: Just like perms, headbands and floppy discs, nuclear weapons are out!
For the campaign, we identified specific political target groups and applied the logic of online marketing to political communication. This means: Based on the interactions, we successively deepened the campaign content in order to finally move our audience to concrete action.
Impact
In the Traffic Light Coalition agreement, the parties pledged to participate as an observer in the Conference of the Parties to the Treaty on the Prohibition of Nuclear Weapons. And thus we took a small step towards a world free of nuclear weapons.
